Laasha Atley | 780-970-4012

Selling

 

I will work for you every step of the way! My combination of skill, experience, and technology ensures that I can sell your home for the highest possible price and in the shortest period of time. I have the tools to meet the demands of a highly competitive, modern market.

 

My Unique Automated Internet Marketing System Online Presence: Available 24 hours a day!


My online marketing system allows me to make information accessible 24-hours a day, and to respond immediately and directly to each and every prospective buyer. From my website, prospective buyers can get information immediately about your home. They can access my site 24 hours a day and view your property listing! Through my Personal Home Search, your listing will be sent by e-mail to every prospective buyer in my database, where your home meets their criteria. Plus it will be e-mailed automatically to future prospective buyers as well.

 

 

Services I  Offer My Sellers Include

 

 

A Marketing Plan That Works


I have perfected a marketing plan for every type of property in the Edmonton real estate market.  Some things work better in some areas and price ranges than others.  

 

I spend significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites.  I have systems in place to have your listing on dozens of websites.  

 

I take a full and expert suite of professional quality images of your home.  These images will showcase your property and are critical to internet marketing.  Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings.

 

Virtual tours when appropriate are created for your property.  Some properties are better marketed with still photographs others with a slide show of stills, and some with a video and voice-over.  I'll work with you to produce the very best marketing approach for your property.

 

Thorough professionally written text descriptions and very thorough information fields to bring every facet of your property to the prospective buyer.

 

Once a buyer gets to my site from these many conduits, I don't just let them look and leave.  I offer showings and other special information about the market and your property in exchange for their contact information.  If I can get in contact with them, it's going to increase my chances of selling your property to them.

 

Pricing Your Home

I consider it my obligation to help you to thoroughly and objectively evaluate your home's condition and features to properly assess how it compares to other homes.

 

Market conditions, trends, supply and target group for your home all play a part in positioning your home for sale. A property that isn't priced well will either leave money on the table for sellers or cause the property to linger on the market.

 

When you think about it, there are several other homes for sale competing with your home. I will help you price your home competitively to attract qualified buyers. The way I do this is by generating a Comparative Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your area and discussing how the current market trends will affect the sale of your home. Then you can decide how to best position your home.

 

You can get started by completing my online form to get a feel for your home's market value.

 

 

Preparing Your Home

One service that I believe is extremely important in the Edmonton real estate market is helping my listing clients to objectively evaluate their homes for marketability.  I will want to postpone some photos until we've worked with you to do a thorough inspection of your home with a whole lot of details in mind.  Every buyer who sees your home will be comparing it to the competition in your area and price range.  How your home compares is critical to how soon you sell it and at what price.  I'm going to work with you in several areas of concern:

 

Interior features & characteristics, exterior curb appeal, and condition.  I'm so honest with you about things that I see and buyers will see and consider in their evaluation, from cracked window panes to scarred walls or doors, I'll let you know what I believe is important and make suggestions.

 

Also, your home may be a candidate for some home staging which I can provide as well.

 

Market Updates

Do you know how many comparable properties to your home came on the market this week?  How about how many were sold or taken off the market?  Markets are constantly changing, and it's my job to monitor these changes and keep my listing clients informed.  Changes in the competition don't always require a price adjustment, but they may.  Sometimes they just cause us to make changes in our marketing approach, putting emphasis on features that are no longer available in currently listed comparables.  

 

Whether I'm suggesting a price adjustment up or down or not, I'm always concerned with my seller clients' peace of mind that their real estate property is properly priced and positioned in the market.  

 

Price Negotiation

All buyers want to pay as little as possible for the home they purchase.  Buyers in slower markets are definitely looking to score  a bargain.  My job is to combine services to my sellers that include marketing to improve the competitive position of their homes, and then to assist them in countering low offers and buyer resistance to fair pricing. If your home is priced fairly, prepared well for showing inside and out and staged this will add in your favor.

 

Some negotiations are short and sweet, while others can involve multiple counter offers with terms and conditions related not only to price, but also related to closing costs, items included in the sale, partial owner financing and more.

 

Inspections and Repair Negotiations

While my sellers tend to become less stressed as soon as all of the purchase contract signatures are in place, I am with them and ready for the next negotiation phase.  Property inspections can frequently result in buyer requirements for corrections by the seller.  Whether you're prepared for these or not they come as a surprise, I'm here to help you deal with them, as repair disputes are the most frequent reason for contract failures.

 

Part of my job is to help you avoid too many "surprises" related to condition and repair negotiations after inspections.  I'll do my best to give you information about what I see that buyers may want corrected, but there are definitely things that nobody can anticipate until the inspectors have submitted their reports. If there are no objections or they're minor in nature and cost, you may opt to agree to the corrections.  However, if they're more extensive and were not anticipated, my job is to help you to reply in a way that saves you money and keeps the buyer in the transaction. 

 

Contract to Closing

The process of taking a signed purchase contract through to closing involves a great many detail, deliveries and document submissions.  I coordinate all of this for my sellers, making sure that all phases of the closing process move along smoothly.


Every Step Of The Way...


Remember, I will be working for you every step of the way to make sure that you get the highest possible price for your home in the shortest period of time.

 

So don't hesitate, let me get started in helping you today!

Laasha Atley
Office:780-970-4012
RE/MAX River City
2852 Calgary Trail NW
Edmonton, AB
T6J 6V7 CA

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